Before you spend your budget on media placements all over town (or the country) ask yourself one simple questions: Does my product suck?
I can tell you from personal experience the CiCi’s pizza sucks. It’s simply not good pizza. At all. One of the few times I’ve eaten there I actually had a friend refuse to meet up with me because I was going to CiCi’s. That’s bad.
So what’s a new campaign going to do for you, CiCi’s? Get more people in the door only to let them down.
The lesson here? Work on your product / service first. Get it right. Bake some amazing into it. Make it special. Then tell the world, not the other way around.
