…about twitter. Or about the next new service that disrupts our lives and connects people in new ways. In any case it’s well worth a read over at Boards.
Why are you still reading this? You should be over at Boards reading the story written by Barbarian Group co-founder Rick Webb .
Still not convinced, how about this exerpt:
“Dude.” (Did people say dude back then?) The young Turk planner (did they have planners back then?) states his case: “These people are calling us whether we want them to or not. They have something to say. We need to listen. And preferably, we should say something back. There’s this whole new vibrant world of communications. And yeah, a bunch of it isn’t really about brands, but… get this: people actually talk about our products on the thing as well. And sometimes… they just call us up to tell us something about our product. Something that before we’d have to pay hundreds of dollars to learn in one of those new-fangled ‘focus groups.’”
