The Reel Motion Blog » pf changs http://www.reelmotioninc.com/blog Thu, 02 Feb 2012 22:58:17 +0000 en hourly 1 http://wordpress.org/?v=3.2 Twitter: The difference between listening and talking http://www.reelmotioninc.com/blog/twitter-the-difference-between-listening-and-talking/ http://www.reelmotioninc.com/blog/twitter-the-difference-between-listening-and-talking/#comments Mon, 13 Jul 2009 14:49:56 +0000 Blogtron5000 http://www.reelmotioninc.com/blog/?p=250 When you think about Twitter as a way to talk it seems kinda boring. I mean, how many cool things does one person have to say before it reverts to the old “What I had for breakfast” stuff.

When you think about Twitter as a way to listen it’s anything but boring. Go ahead, pick a topic and plug it in to a Twitter Search. See the real-time results? See the trending topics?

Now let’s take it a step further: listening and responding. Here’s what PF Chang’s did:

What will your company do to amaze its customers today?

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