When you think about Twitter as a way to talk it seems kinda boring. I mean, how many cool things does one person have to say before it reverts to the old “What I had for breakfast” stuff.
When you think about Twitter as a way to listen it’s anything but boring. Go ahead, pick a topic and plug it in to a Twitter Search. See the real-time results? See the trending topics?
Now let’s take it a step further: listening and responding. Here’s what PF Chang’s did:
What will your company do to amaze its customers today?