30 seconds.
Seems like an eternity doesn’t it? Especially when you’re watching some half-assed, half-baked ad interupt your favorite show. What if I told you that you’re about to enjoy a six-and-a-half minute ad? That’s right, 6:28.
Fill up your popcorn bowls and get ready for Johnnie Walker’s story of the “Man who walked around the world.” A commercial so well crafted, so well done (this is ONE shot, done in 40 takes), so artfully directed, so beautifully written and perfectly acted that you can’t help but enjoy every second of it.
Serves as a reminder to all of us in advertising everywhere: attention spans haven’t gotten that much smaller, the number of quality, interesting spots has.