We just finished a project for our friends at Hammerskil Homes. They put a lot of love and attention to detail into all their work to build beautiful custom homes. Hammerskil hired us to showcase their “dependable quality” with this profile video and a newly designed website.
http://www.hammerskilhomes.com
Here is a promo piece we put together for the Downtown Business Association in Fort Collins, CO to showcase everything oldtown Fort Collins has to offer. This was a blast to put together! Check it out and see why the ReelMotion team loves oldtown Fort Collins so much.
Before you spend your budget on media placements all over town (or the country) ask yourself one simple questions: Does my product suck?
I can tell you from personal experience the CiCi’s pizza sucks. It’s simply not good pizza. At all. One of the few times I’ve eaten there I actually had a friend refuse to meet up with me because I was going to CiCi’s. That’s bad.
So what’s a new campaign going to do for you, CiCi’s? Get more people in the door only to let them down.
The lesson here? Work on your product / service first. Get it right. Bake some amazing into it. Make it special. Then tell the world, not the other way around.
There’s only so many ways to tell a story, a few basic story structures that have dominated human society for thousands of years. And while you might not be able to invent a new structure, you can add a twist to a classic. See the spot below to see how what you think is going to happen can be turned into the unexpected in a fun, interesting way.
The current line of thinking in video game advertising suggests that you need two commercials: one displaying actual gameplay and one bringing the game’s story to life. This is of the latter category and a damn good example at that.
No, it’s not a new digital drug, it’s a music video created with legos that celebrates all things 80’s: pong, pacman, nintendo, mario, etc. It took 1500 hours to create, so the least you can do is sit back and trip for a few minutes.
Two recent (and separate) studies confirm what we’ve all been noticing, that watching video online is nearly as ubiquitous as using email or search functions.
A report from the Pew Internet & American Life Project has determined that the audience for online video-sharing sites such as YouTube and Google Video has almost doubled since 2006. About 62% of all online users now say they have watched video on these sites, compared to 33% who reported the same in December 2006.
While the increase was virtually across all demographics, Web video is now approaching total penetration among younger online users. The Pew report found that nine in 10 Web viewers aged 18 to 29 say they watch content on video-sharing sites, and more than a third in that age group (36%) say they do so every day.
Meanwhile a separate report from marketing research firm eMarketer forecasts that online video viewing will reach 70% of the U.S. Internet population this year and will extend to 85% of that same audience by 2013. In the macro view, that prediction will mean that 59% of the total U.S. population will be online video viewers in 2013, up from 47% this year.
So who’s helping you leverage video to get your brand in front of this growing audience?
(quotes via Promo)
30 seconds.
Seems like an eternity doesn’t it? Especially when you’re watching some half-assed, half-baked ad interupt your favorite show. What if I told you that you’re about to enjoy a six-and-a-half minute ad? That’s right, 6:28.
Fill up your popcorn bowls and get ready for Johnnie Walker’s story of the “Man who walked around the world.” A commercial so well crafted, so well done (this is ONE shot, done in 40 takes), so artfully directed, so beautifully written and perfectly acted that you can’t help but enjoy every second of it.
Serves as a reminder to all of us in advertising everywhere: attention spans haven’t gotten that much smaller, the number of quality, interesting spots has.
