David Griner at The Social Path shares a spot on presentation on Twitter and how businesses can leverage it to their advantage. Griner nails it, so I’ll just get out of the way and let you dive in.
—————————————————— Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company’s exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.
Last week we told you about how New Belgium was leveraging it’s authenticity and eccentric personality in a video promoting the brewer’s new tap handles.
Well I ‘m here to tell you that sometimes you need to be fake. Or weird. But always real.
That’s right. Sometimes you need to step back from your business and have a little fun.
Now, this isn’t necessarily contradictory to being authentic because being authentic to your brand, your business, your product–whatever it may be–is about being true to the soul of your brand. It just might be that your brand’s soul is a little goofy. A little crazy. A little more interesting than your average brand. A little more likely to have a story to tell.
Embrace that story. Run with the weirdness. Because people love a great story.
Enter the video below from Hatfield meats in Philly. They decided to create a mockumentary on the creation of their hot dog launcher. Just like in the case of New Belgium’s tap handles, this isn’t an event that traditionally calls for a video or really any communication. Lots of other ballparks have hot dog or t-shirt launchers they use at sporting events. But few companies have the courage and insight to take a rather interesting–although normally easily overlooked and forgotten creation–the hot dog launcher and craft a compelling story that connects you with the brand in a way that millions of dollars or traditional advertising could never do.
What’s the take-away here? Love the quirks of your business that make it unique. Embrace your brand’s personality and share it’s story. You’d be surprised how many people still take time to listen to a well crafted story.
—————————————————— Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company’s exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.
We spend a lot of time talking about how business can connect with their customers and increase brand awareness or sales through things like web video, Twitter, or social media. But what if you wanted to talk to us, here at Reel Sweet Vids?
First off, there’s a few ways you can follow this blog: One, you can just type in our URL every time you want to hear from us, but that gets kinda boring.
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Maybe you just want to reach out and electronically touch someone: Email (for tips and feedback): blogtron5000@reelmotioninc.com
—————————————————— Reel Motion Media Inc., is a Video & Web Marketing company that understands how to maximize your company’s exposure in the internet of tomorrow. Reel Motion has full video production capabilities and an experienced web marketing staff that will make every dollar of your budget count, even if your budget is only a dollar. Contact them today at info@reelmotioninc.com for more information on taking your company to the next level.
Just when you think you’ve seen everything… you get on the internet for about five seconds and see something completely new. Kung-fu Election is basically Mortal Kombat meets the 2008 candidates. It’s also totally awesome and actually pretty hard (Palin’s hockey stick is brutal!) The detail and depth of this game is really taken to another level. And load times? Almost non-existent, which is impressive for such a detail rich game environment. Some serious time and effort was put into this and that pays off when visitors spend serious time on the site. Surprisingly (and thankfully) I’m not seeing a clear “sponsor”, although the Comedy Central Indecision 2008 logo is in the upper right hand corner and there is a banner ad at the top of the page.
I think the biggest thing this underscores is the need to constantly be evolving in your content. If you want your company / cause to catch the attention of the public you can’t do it in the old ways. A billboard and an ad in the newspaper aren’t going to cut it anymore, even for local businesses. You need a web presence (not just a site, but a presence) and it needs to be interactive. Those B&W newspaper ads you’ve been running for years aren’t going to cut it either (but your marketing company probably already told you that. What? They don’t measure effectiveness?) Today’s social environment requires solutions in mediums like video, interactive web and social media. Are you on the offensive or defensive when it comes to growing your business?
When two geniuses get together something good often happens. Charlie Kaufman joins forces with Phillip Seymour Hoffman in Synecdoche NY (that’s si-nek-duh-kee, hear it pronounced here) which is written and directed by Kaufman. The story is just as bizarre and brilliant as Kaufman’s past masterpieces (Being John Malkovich, Adaptation, Eternal Sunshine of the Spotless Mind) as Hoffman plays Caden, a playwright who’s latest work is done in a full size mock-up of NY inside a warehouse in NY. I started to paraphrase the plot, but there’s just too much going on here. Here’s how IMDB describes it:
Theater director Caden Cotard (Philip Seymour Hoffman) is mounting a new play. Fresh off of a successful production of Death of a Salesman, he has traded in the suburban blue-hairs and regional theater of Schenectady for the cultured audiences and bright footlights of Broadway. Armed with a MacArthur grant and determined to create a piece of brutal realism and honesty, something into which he can put his whole self, he gathers an ensemble cast into a warehouse in Manhattan’s theater district. He directs them in a celebration of the mundane, instructing each to live out their constructed lives in a small mockup of the city outside. As the city inside the warehouse grows, Caden’s own life veers wildly off the tracks…
…As the years rapidly pass, Caden buries himself deeper into his masterpiece. Populating the cast and crew with doppelgangers, he steadily blurs the line between the world of the play and that of his own deteriorating reality.
I love the fact that Synecdoche is not all that far off from the real city of Schenectady, of which both are destined to forever be mis-pronounced.
One thing for sure, my ass will be in a seat the first day this thing hits a theater near me, it opens in LA and NYC October 24th.
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I for one can not get enough Sarah Palin bashing. So look no further and find The Daily Show daily and gayly ripping apart the simplicity of the Republican machine over the past eight years.
