An updated version of the popular series:
Archive for September, 2009
Before you spend your budget on media placements all over town (or the country) ask yourself one simple questions: Does my product suck?
I can tell you from personal experience the CiCi’s pizza sucks. It’s simply not good pizza. At all. One of the few times I’ve eaten there I actually had a friend refuse to meet up with me because I was going to CiCi’s. That’s bad.
So what’s a new campaign going to do for you, CiCi’s? Get more people in the door only to let them down.
The lesson here? Work on your product / service first. Get it right. Bake some amazing into it. Make it special. Then tell the world, not the other way around.
There’s only so many ways to tell a story, a few basic story structures that have dominated human society for thousands of years. And while you might not be able to invent a new structure, you can add a twist to a classic. See the spot below to see how what you think is going to happen can be turned into the unexpected in a fun, interesting way.
The current line of thinking in video game advertising suggests that you need two commercials: one displaying actual gameplay and one bringing the game’s story to life. This is of the latter category and a damn good example at that.